Visual Identity | Logo Design | Package Design | Print Production | Press Check
Electric Sky partnered with Interscope Records to create a wine brand that would be targeted to a young adult market and sold at music festivals around the nation.
Wanting to create something unique, the direction was for the bottles to be "upbeat, fun and colorful."
One of the biggest challenges was creating something that worked on their existing odd-shaped bottle with a shrink-wrapped clear sleeve. In addition to the product package, a branded shipping box was designed that could also be used as a retail display at liquor stores.
George Bates, Logo Symbol Illustration