Creative direction and design for arts, media and lifestyle companies.
Creative direction and design for arts, media and lifestyle companies.
Brand Identity, Logo Design, Package Design, Print Production + Press Check
Electric Sky Wine was re-launched by Interscope Records with the intention of being targeted to the millennial market and mainly sold at music festivals around the nation. They needed a new logo and art for their existing package that would appeal to their target audience. They wanted the package to feel "upbeat, fun and colorful" as the wine was intended to be enjoyed at outdoor events, festivals, picnics, etc. One of the biggest challenges was creating something that would work on their existing odd-shaped bottle with a shrink-wrapped clear sleeve. In addition to the product package, a branded shipping box was designed that could also be used as a retail display at liquor stores.
Logo Symbol Illustration: George Bates