Electric Sky Wine Package + Logo
Electric Sky Wine was re-launched by Interscope Records with the intention of being targeted to the millennial market and mainly sold at music festivals around the nation. They needed a new logo and art for their existing package that would appeal to their target audience. They wanted the package to feel "fun and colorful" as the wine was intended to be enjoyed at outdoor events, festivals, picnics, etc. A big challenge was designing something that would work on the existing odd-shaped package design. In addition, a branded shipping box was designed that could also be used as a retail display at liquor stores.
Logo Symbol Illustration: George Bates
Services: Art Direction, Design, Print Production + Press Check