Creative direction and design for arts, media and lifestyle companies.
Creative direction and design for arts, media and lifestyle companies.
Creative Direction, Photo Shoot Art Direction, Photo Composites, Website Design
How do you get a new apparel brand to stand apart in a saturated market? It certainly helps when the brand’s founder has a crystal clear vision for the company and what it stands for, beyond just a description of what’s being sold. Merle Works makes hand-dyed apparel and gifts with magical messages for inspired giving and receiving. The company’s purpose and tag line is “Experiments in color, magic, and joy.”
I was tasked with the design and creative direction for a Merle Works website and after having initial discussions with the brand’s founder, Dallas, I understood her vision for where she wanted to take the company. The photography needed to speak directly to the personality of this unique brand. We ended up shooting a concept that incorporated hints of surrealism, which effectively brought the right quality to the images. The website itself was adapted from a Squarespace e-commerce template.
Photography: Ciara Perrone