Damsel Garden

Visual Identity, Logo Design, Social Media content,
Collateral Design

Damsel Garden, an organic flower farm in upstate New York, needed an updated visual identity (with the request of retaining their existing bug illustration that they've become known for among their customers). I had the wonderful opportunity to help with a brand refresh that's better suited to the spirit what they do.

Their intent: to grow flowers for the role they serve in the lifecycle of living things and because they’re beautiful and make people happy.

Showcasing the exquisite beauty of their flowers by exhibiting them in very large, close scale, almost like a Georgia O’Keeffe painting, one can get a sense of their overall impact and specialness, as well as the care that goes into their cultivation.

Photography by Denise Pizzini