Creative direction and design for arts, media and lifestyle companies.
Creative direction and design for arts, media and lifestyle companies.
Art Direction + Visual Design
Had the wonderful opportunity to work with the team at Definition 6 to help relaunch two new Great American Channel (GAC) Media networks. With existing logos in place, GAC Family (scripted) and GAC Living (unscripted) would focus on wholesome family and lifestyle programming, encompassing a welcoming, warm experience, with an emphasis on holidays and celebrations. Also below is an unselected logo direction that I created.
Each network had to be visually and tonally distinct while still feeling like part of the same family. Also there was holiday and non-holiday version for each network. As art director on the project, I came up with an overall visual concept for the on-air branding, which involved using circles as moving graphic elements that represent the notion of warmth, wholeness and togetherness, along with clean “friendly” typography. After the visual direction was approved, we worked with an animation team to create the motion language and finalize the on-air look for the channel brand as well as for promo.
I also designed a Brand Guidelines document for both channels, which encompassed showing each channel’s brand assets, on-air navigation, and promo assets.
SVP Creative Director: Crystal Hall
Creative Director/Producer: Rich Rosario
Lead Animator: Hubert Reinfeld
Logo Designer: Noelle Mullins