With an ethos of craft, Local Cannabis Co. wanted to be known as the cannabis brand for the people. A national company with a local feel. The direction was to create a visual language that captured the rustic Northern California vibe found in the Lake Tahoe area, which is where the product is grown. In addition to the logo, a typographic system, color palette, and packaging design, I created graphic motifs and promo stickers to further elaborate on the brand.
Brand Identity | Logo Design | Packaging Design
With an ethos of craft, Local Cannabis Co. wanted to be known as the cannabis brand for the people. A national company with a local feel. The direction was to create a visual language that captured the rustic Northern California vibe found in the Lake Tahoe area, which is where the product is grown.