Creative direction and design for arts, media and lifestyle companies.
Creative direction and design for arts, media and lifestyle companies.
Brand Identity, Logo Design, Packaging Design, Promotional Design
With an ethos of craft, Local Cannabis Co. wanted to be known as the cannabis brand for the people. A national company with a local feel. The direction was to create a visual language that captured the rustic Northern California vibe found in the Lake Tahoe area, which is where the product is grown. In addition to the logo, a typographic system, color palette, and packaging design, I created graphic motifs and promo stickers to further elaborate on the brand.