Creative direction and design for arts, media and lifestyle companies.
Creative direction and design for arts, media and lifestyle companies.
Brand Identity, Logo Design, Collateral Design, Photo Art Direction, Website Design
The Spare Food Co. was a new venture whose mission is to help design waste out of the food system. Their culinary innovation blends cooking creativity with experience design to change the way food professionals see, think, plan, and cook, and get them excited about it. They wanted an identity that spoke to the heart of what they’re doing while maintaining a warm, optimistic, friendly yet authoritative flair.
I created their brand identity, based on our discussions of who they are and want to be, which includes their logo, brand colors and typography, photo art direction, Squarespace website design, icon art direction, and printed collateral.
Photography: Jon-Marc Seimon
Icon Illustrations: George Bates