Creative direction and design for arts, media and lifestyle companies.
Creative direction and design for arts, media and lifestyle companies.
Logo Design, Packaging Design, Photo Shoot Art Direction, Collateral, Website Design
Oshin Oil is an organic moringa oil blend for body, face and hair. I worked on the visual identity, including the logo, photo shoot art direction, package design, as well as the website design.
The overall visual direction was to focus on capturing a sense of travel and adventure in companionship with the simplicity of the product. It’s a “one-stop shop” and all you need to bring with you wherever you go.
Our first photo shoot took place in and around an Airstream trailer and the second one at the beach. The thinking was that these locations would help capture the spirit of travel and adventure with the ease of a day at the beach.
The website was adapted from a Squarespace template.
Photography: John Herr
Prop Styling: Dani B. Fiori